Singapore Education Singapore Education is a
multi-government agency initiative launched by the Singapore
Government in 2003 to establish and promote Singapore as a
premier education hub and help international students make
an informed decision on studying in Singapore. This
initiative is led by the Singapore Economic Development
Board and supported by the Singapore Tourism Board, SPRING
Singapore, International Enterprise Singapore and the
Ministry of Education. The following describes the key roles
that each agency plays in the arena of Singapore Education.
Singapore Economic Development Board (EDB)
Attract internationally renowned educational institutions
to set up campuses in Singapore
International Enterprise Singapore (IE)
Aid quality schools in Singapore to develop their
businesses and set up campuses overseas
SPRING
Singapore
Administer quality accreditation for private education
organisations in Singapore
Ministry
of Education Singapore (MOE)
Oversee the public school system in Singapore
Roles and Responsibilities of
Education Services Division (STB)
As the promotion agency for Singapore Education, the
Singapore Tourism Board engages in a myriad of promotional
activities undertaken by the Education Services Division.
The Education Services Division is made up of three
departments focusing on their respective education services,
namely:
Education Market Development (EMD)
Organisation of Education Exhibitions and Seminars
Training
of Education Counselors
Cultivation of International Media
EMD's core
duties involve promoting education, from preparatory to
post-graduate studies. EMD works closely with educational
institutions and other education providers to understand the
industry and develop the necessary channels to promote
Singapore Education. Promotional efforts include
participating in and organising overseas education roadshows
to increase brand awareness and reach out to the target
markets.
Education Strategic Marketing (ESM)
SE Brand
Advertising and Publicity
Competitive Analysis and Research
Industry
Capability Development
ESM drives
programmes that impact the long term sustainability and
growth of the education industry, specifically in the areas
of brand and communications positioning, global trend and
competitive analysis, upgrading industry capabilities and
crisis management.
Student
Services (SSD)
Education
counselling services
Orientation programmes for international students
Student
feedback
SSD provides
services for international students, ranging from
orientation programmes for new students to help them
assimilate into the new environment to education counseling
services for students who would like to learn more about
available courses in Singapore. There is also a facility for
student feedback that would serve to enhance the educational
experience for the international student community here. SSD
manages the Singapore Education Services Centre (SESC), to
provide a walk-in facility for international students
looking for the services mentioned above. The Overseas
Students' Association (OSA) set up to provide student
members with opportunities to develop and foster
intellectual, cultural, social athletic and recreational
interests and skills has its office at SESC.
Education Services Division is located in the Singapore
Tourism Board headquarters.
